Making it big in the music industry isn’t just about talent—it’s about having the right people in your corner. And one of the most important people? Your artist manager. They’re the ones helping you navigate the chaos, make the right connections, and keep your career moving forward. But finding the right manager isn’t as simple as picking the first person who offers. You need someone who truly gets you, believes in your vision, and knows how to get things done.
What Should You Look for in an Artist Manager?
Key Qualities of a Good Artist Manager
A great artist manager isn’t just someone with industry experience. They need to be honest, transparent, and genuinely invested in your success. You don’t want someone who’s just looking for a paycheck—you want a partner who sees the bigger picture. Someone who knows how to handle money, make smart business decisions, and pivot when the industry changes (because it always does). Adaptability is key.
Skills That Make a Manager Stand Out
Beyond personality, a solid manager has to have certain skills. Communication is huge. If they can’t clearly explain things or negotiate deals in your favor, it’s going to be a rough ride. They should also be well-connected. A manager with strong relationships in the industry—record labels, booking agents, promoters—can open doors that would otherwise stay shut. Networking isn’t just a bonus. It’s a must.
How an Artist Manager Can Shape Your Career
A good manager isn’t just handling your schedule. They’re helping you build your brand, refine your image, and make sure your music reaches the right people. The best managers understand marketing and know how to position you across platforms like Spotify, Instagram, and YouTube. They don’t just manage your career—they help craft your story.
The Role of an Artist Manager in the Industry
What Do They Actually Do?
An artist manager wears a lot of hats. They negotiate contracts, plan tours, work with labels, and make sure every opportunity aligns with your long-term goals. They’re also the ones handling logistics—like making sure your tour runs smoothly and you’re not missing crucial deadlines. It’s a job that requires patience, strategy, and a deep understanding of the business.
How They Work With the Industry
A manager acts as the bridge between you and the rest of the music industry. They coordinate with booking agents, negotiate with labels, and work closely with publicists to get your name out there. The goal? Keep your career moving in the right direction, without you getting lost in the business side of things.
Finding the Right Manager for You
Doing Your Homework
Not every manager is the right fit. You need to do your research. Look at their track record—who have they worked with? What results have they delivered? A good manager will have solid connections and experience with artists in your genre. Most importantly, they should share your vision. If they don’t believe in your music, it’s going to be an uphill battle.
Questions to Ask
When you find a potential manager, don’t just assume they’re the right one. Ask questions. What’s their approach to brand building? How do they handle bookings? What’s their communication style? You need someone who not only understands your music but also knows how to take it to the next level.
Must-Have Traits of a Band Manager
Communication is Everything
A great band manager knows how to talk—to you, to labels, to promoters. Miscommunication can kill opportunities, so clarity is everything. But it’s not just about talking. A manager also needs to listen—to your goals, your concerns, and your creative vision. The best managers are the ones who truly understand their artists.
Negotiation Skills Matter
The music business is full of contracts, deals, and fine print. A strong manager knows how to fight for your best interests and make sure you’re getting paid what you deserve. This skill alone can make or break an artist’s career.
Understanding Your Brand
A manager who doesn’t get your brand won’t know how to market you. Your image, your message, and your music all need to align. A great manager helps shape that identity and makes sure it stays consistent across everything you do—whether it’s social media, album covers, or interviews.
Working With Other Industry Pros
The Difference Between a Booking Agent and a Manager
A lot of artists confuse these roles. A booking agent gets you gigs. A manager oversees your entire career strategy. They work together, but they have very different jobs. Understanding that difference is important when building your team.
The Power of Networking
In this business, who you know is just as important as what you know. A manager with strong industry connections can get you in front of the right people—whether it’s a record label exec, a festival organizer, or a brand looking for sponsorship deals. These relationships can be game-changers.
Keeping Relationships Strong
At the end of the day, relationships drive the music industry. A good manager knows how to maintain strong connections with labels, agents, and other key players. It’s about more than just business—it’s about building a network that supports your career for the long run.
Final Thoughts
Choosing an artist manager is one of the most important decisions you’ll make in your career. They’re more than just an assistant or business partner—they’re the person helping shape your future. Take your time, do your research, and make sure you find someone who truly understands your vision. The right manager won’t just help you survive in the industry—they’ll help you thrive.
